This study examines country of origin (CO) and brand effects on consumers’ quality perceptions, attitudes, and purchase intentions with respect to a service‐industry product: international cruise‐line packages in Singapore. Star Cruise (Malaysia) and Royal Caribbean Lines (USA) were...

This empirical study focusses on consumers’ attitude to low‐involvement products, bread and coffee, in a newly‐industrialized nation. Using data from 236 consumers in Singapore, the study examines the influence of country of origin (COO) relative to other product attributes in consumers’...

Purpose: This paper aims to investigate organizational learning (OL) at the individual, group and organizational levels in service and manufacturing firms in Mexico to determine if there are differences in how OL operates or in the link between OL and firm performance....

Economic freedom, the ability of a society to conduct business in an unfettered manner without government intrusion, is a key determinant of economic s significant role in shaping a nation's business environment. This article combines data from a benchmark report, the Index of Economic Freedom,...

In the light of changes in technology and today's global business environment, recent contributions in the literature regarding international licensing, particularly the reasons, risks, and management of licensing are reviewed. The main reasons that firms choose licensing over other methods of...

Marketing organizations are establishing Websites at an unprecedented rate. Despite this rapid growth, many firms are developing Websites with an inadequate understanding of the domestic and international legal issues associated with having a presence on the Internet. This lack of knowledge can...