Country‐of‐origin and brand effects on consumers’ evaluations of cruise lines
Year of publication: |
2002
|
---|---|
Authors: | Ahmed, Zafar U. ; Johnson, James P. ; Pei Ling, Chew ; Wai Fang, Tan ; Kah Hui, Ang |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 19.2002, 3, p. 279-302
|
Publisher: |
MCB UP Ltd |
Subject: | Country of origin | Brand image | Service | Consumer attitudes |
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