Purpose: This paper aims to examine market-mediated transformative capacities of Black African Pentecostalism. It does this by exploring the interface between religion, culture and identity to generate a fresh interpretation of how marketing is ritualized among UK’s Black Africans on the...

Cover -- Half Title -- Title -- Copyright -- Contents -- Preface -- 1 Marketing in small and medium-sized enterprises: an introduction -- 2 Small and medium enterprises marketing: innovation and sustainable economic growth perspective -- 3 The role and relevance model of marketing in small and...

How and why business model matters in acquisition of knowledge in small and entrepreneurial firms / Arash Najmaei -- SMEs, institutions, and performance / Camilla Jensen, Low Mei Peng -- Diaspora entrepreneurship: new directions in enterprise development / Sanya Ojo -- Human resource management...

1. Introduction / Sonny Nwankwo and Kevin Ibeh -- pt. 1: 2. Africa-to-Africa internationalization : rhetoric, reality and risks of intra-African regional expansion / Franklin Ngwu, Ifedapo Adeleye and Chris Ogbechie ; 3. REgional economic integration and corporate Africa in the twenty-first...

One of the overarching goals of many African countries since the past two decades has been the rapid move towards integration with the global economy. This is evident through far-reaching macroeconomic and political reforms now taking place in these countries. However, despite the aggressive...

Purpose – The purpose of this paper is to explore different prisms through which sustainable development (SD) is considered and to situate the discourse in African contexts by highlighting the contestations in which the conventional knowledge of SD is embedded as well as an agenda for...