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The Contribution of Changes in Advertising Expenditures to Earnings and Market Values
GrahamJr., Roger C.; Frankenberger, Kristina D. - In: Journal of Business Research 50 (2000) 2, pp. 149-155
Persistent link: https://www.econbiz.de/10005474073
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The argument for consumer-based strategy papers
Dahl, Darren W. - In: Journal of the Academy of Marketing Science 44 (2016) 3, pp. 286-287
Persistent link: https://www.econbiz.de/10011489046
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Campagnes humanitaires choc : pour une meilleure compréhension de leur efficacité : réflexions sur l’article "emotions et comportements prosociaux : étude de l’efficacité des campa...
Dahl, Darren W. - In: Recherche et applications en marketing 33 (2018) 1, pp. 94-98
Persistent link: https://www.econbiz.de/10012024146
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Above the Scam : Moral Elevation Reduces Gullibility
Hamby, Anne; McFerran, Brent; Dahl, Darren W. - In: Journal of Consumer Psychology 32 (2021) 3, pp. 466-474
Persistent link: https://www.econbiz.de/10012632893
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Wealth and welfare : divergent moral reactions to ethical consumer choices
Olson, Jenny G.; McFerran, Brent; Morales, Andrea C.; … - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 6, pp. 879-896
Persistent link: https://www.econbiz.de/10011489849
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When do consumers avoid imperfections? : superficial packaging damage as a contamination cue
White, Katherine; Lin, Lily; Dahl, Darren W.; Ritchie, … - In: Journal of marketing research : JMR 53 (2016) 1, pp. 110-123
Persistent link: https://www.econbiz.de/10011450389
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Reimagining marketing strategy : driving the debate on grand challenges : editorial
Ruyter, Ko de; Keeling, Debbie Isobel; Plangger, Kirk; … - In: Journal of the Academy of Marketing Science 50 (2022) 1, pp. 13-21
Persistent link: https://www.econbiz.de/10012819735
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Social influence in the retail context : a contemporary review of the literature
Argo, Jennifer J.; Dahl, Darren W. - In: Journal of retailing 96 (2020) 1, pp. 25-39
Persistent link: https://www.econbiz.de/10012295804
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Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara; Jiang, Lan; Dahl, Darren W. - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
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Standards of beauty : the impact of mannequins in the retail context
Argo, Jennifer J.; Dahl, Darren W. - In: Journal of consumer research : JCR ; an … 44 (2018) 5, pp. 974-990
Persistent link: https://www.econbiz.de/10011843961