Social influence in the retail context : a contemporary review of the literature
Year of publication: |
2020
|
---|---|
Authors: | Argo, Jennifer J. ; Dahl, Darren W. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 96.2020, 1, p. 25-39
|
Subject: | Consumer behavior | Retail | Social influence | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations |
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