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A panoramic review of the macromarketing literature

De Quero-Navarro, Beatriz; Stanton, Julie; Klein, Thomas A. - In: Journal of macromarketing 41 (2021) 1, pp. 48-64

Persistent link: https://www.econbiz.de/10012485417

Laudato si' : a macromarketing manifesto for a just and sustainable environment

Klein, Thomas A.; Laczniak, Gene R. - In: Journal of macromarketing 41 (2021) 1, pp. 75-87

Persistent link: https://www.econbiz.de/10012485445

Religion-motivated enterprises in the marketplace : a macromarketing inquiry

Klein, Thomas A.; Laczniak, Gene R.; Santos, Nicholas J. C. - In: Journal of macromarketing : examining the interactions … 37 (2017) 1, pp. 102-114

Persistent link: https://www.econbiz.de/10011657526

Segmenting Markets in Urban Higher Education: Community- Versus Campus-Centered Students

Klein, Thomas A.; Scott, Patsy F.; Clark, Joseph L. - In: Journal of Marketing for Higher Education 11 (2000) 1, pp. 39-61

<title>ABSTRACT</title> Market segmentation in urban higher education has generally divided potential students, primarily based on age, into Direct from High School (DHS) or “Traditional” and adult or “Non-Traditional,” based on differences in scheduling and program preferences and media access. One...

Persistent link: https://www.econbiz.de/10010973019

Of "likes" and "pins" : the effects of consumers' attachment to social media

VanMeter, Rebecca A.; Grisaffe, Douglas B.; Chonko, … - In: Journal of interactive marketing : a quarterly … 32 (2015), pp. 70-88

Persistent link: https://www.econbiz.de/10011422800

Serving first for the benefit of others : preliminary evidence for a hierarchical conceptualization of servant leadership

Grisaffe, Douglas B.; VanMeter, Rebecca A.; Chonko, … - In: The journal of personal selling & sales management : JPSSM 36 (2016) 1, pp. 40-58

Persistent link: https://www.econbiz.de/10011486192

Salesperson moral identity and value co-creation

Itani, Omar S.; Chonko, Lawrence B.; Agnihotri, Raj - In: European journal of marketing 56 (2022) 2, pp. 500-531

Persistent link: https://www.econbiz.de/10013173438

Achieving top performance while building collegiality in sales : it all starts with ethics

Itani, Omar S.; Jaramillo, Fernando; Chonko, Lawrence B. - In: Journal of business ethics : JOBE 156 (2019) 2, pp. 417-438

Persistent link: https://www.econbiz.de/10012017540

Reflections on ethical issues in marketing management : an empirical examination

Chonko, Lawrence B.; Hunt, Shelby D. - In: Journal of global scholars of marketing science : … 28 (2018) 1, pp. 86-95

Persistent link: https://www.econbiz.de/10011879720

In search of clarity on servant leadership : domain specification and reconceptualization

VanMeter, Rebecca A.; Chonko, Lawrence B.; Grisaffe, … - In: AMS review : official publication of the Academy of … 6 (2016) 1/2, pp. 59-78

Persistent link: https://www.econbiz.de/10011741482