Religion-motivated enterprises in the marketplace : a macromarketing inquiry
Year of publication: |
March 2017
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Authors: | Klein, Thomas A. ; Laczniak, Gene R. ; Santos, Nicholas J. C. |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 37.2017, 1, p. 102-114
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Subject: | macromarketing | religion and marketing | religion-motivated enterprises | cooperation | sharing economies | social entrepreneurship | vulnerable consumers | Sozialwirtschaft | Social economy | Religion | Konsumentenverhalten | Consumer behaviour | Marketing | Share Economy | Sharing economy |
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