Reports that franchisors are sometimes found liable for consumer injuries resulting from faulty products that the franchisor neither designed, manufactured, inspected, nor distributed. Examines the legal doctrines by which these outcomes are reached. In addition, reviews and supports the basic...

Preferences and needs of purchasers must be thoroughly defined and analysed when a supplier is establishing criteria upon which to evaluate distribution service within cost constraints. Historically, time and time‐related standards have served as primary, and often only measures of customer...

Discusses pricing decision making, one of the oldest marketing topics, including several pricing methods. Presents a strategic pricing framework, developed from pricing literature. Presents rules for evaluating strategic pricing alternatives. Offers a model for marketers to explain and improve...