Showing 1 - 10 of 48
Purpose: While digital media changed the nature of communication in service contexts, often allowing customers to interact instantly with service providers, the implications and opportunities for managing service employees are widely unknown. This is surprising, given that service employees are...
Persistent link: https://www.econbiz.de/10012278733
Persistent link: https://www.econbiz.de/10012257516
Persistent link: https://www.econbiz.de/10011929978
Persistent link: https://www.econbiz.de/10012216633
Purpose – Shopping motivation is one of the key constructs of research on shopping behavior and exhibits a high relevance for formulating retail marketing strategies. Previous studies of shopping behavior as well as research in the areas of psychology and organizational behavior point towards...
Persistent link: https://www.econbiz.de/10014803315
Purpose – Corporate social responsibility is becoming increasingly important in the retailing industry, whereby retailers are frequently criticized for socially irresponsible business practices by mass media and consumer advocacy groups. The purpose of this research is to find out which retail...
Persistent link: https://www.econbiz.de/10014803350
Local and regional entertainers typically perform without a star performer or national recognition. These performers are often an incidental backdrop for the festivities. Is audience satisfaction with the group more than a summation of the satisfaction with individual performers; do factors...
Persistent link: https://www.econbiz.de/10014905000
Persistent link: https://www.econbiz.de/10011435901
Persistent link: https://www.econbiz.de/10011630428
Persistent link: https://www.econbiz.de/10012119160