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(Virtual) ethnicity, the internet, and well-being
Lindridge, Andrew; Henderson, Geraldine Rosa; Ekpo, Akon E. - In: Marketing theory 15 (2015) 2, pp. 279-285
Persistent link: https://www.econbiz.de/10011494642
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Narratives of technology consumption in the face of marketplace discrimination
Ekpo, Akon E.; DeBerry-Spence, Benet; Henderson, … - In: Marketing letters : a journal of research in marketing 29 (2018) 4, pp. 451-463
Persistent link: https://www.econbiz.de/10011964328
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Weight loss through virtual support communities : a role for identity-based motivation in public commitment
Bradford, Tonya Williams; Grier, Sonya A.; Henderson, … - In: Journal of interactive marketing : a quarterly … 40 (2017), pp. 9-23
Persistent link: https://www.econbiz.de/10011777297
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Dr. Geraldine "Gerri" Henderson and Dr. Jerome D. Williams : two treasured pillars in the transformative consumer research community : in memoriam
Mende, Martin; Scott, Maura L.; Gerhardt, Monica - In: Journal of public policy & marketing 40 (2021) 2, pp. 115-115
Persistent link: https://www.econbiz.de/10012534355
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Operationalizing critical race theory in the marketplace
Poole, Sonja Martin; Grier, Sonya A.; Thomas, Kevin D.; … - In: Journal of public policy & marketing 40 (2021) 2, pp. 126-142
Persistent link: https://www.econbiz.de/10012534357
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Brand diagnostics: Mapping branding effects using consumer associative networks
Henderson, Geraldine R.; Iacobucci, Dawn; Calder, Bobby J. - In: European Journal of Operational Research 111 (1998) 2, pp. 306-327
Persistent link: https://www.econbiz.de/10005240527