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B2B channel partner programs : disentangling indebtedness from gratiude

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Engagement-to-value (E2V) : an empirical case study

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Deliberate learning as a strategic mechanism in enabling channel partner sales performance

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Customer-supplier relationships in high technology markets 3.0

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Handbook of research on customer loyalty

Keeling, Debbie I. (ed.); Ruyter, Ko de (ed.); … - 2022

"Identifying customer loyalty as a crucial success factor in contemporary marketing thinking and practice, this innovative Handbook incorporates a rich collection of perspectives on the current topics and research-driven practices in the field. Leading scholars offer an insightful reimagining of...