B2B channel partner programs : disentangling indebtedness from gratiude
Year of publication: |
2015
|
---|---|
Authors: | Pelser, Jan ; Ruyter, Ko de ; Wetzels, Martin ; Grewal, Dhruv ; Cox, David ; Beuningen, Jacqueline van |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 91.2015, 4, p. 660-678
|
Subject: | Indebtedness | Gratitude | Motives | Entitlement | Relationship marketing | Internationale Staatsschulden | International sovereign debt | B-to-B-Marketing | Business-to-business marketing |
-
The comparative effects of gratitude and indebtedness in B2B relationships
Mangus, Stephanie M., (2022)
-
Oakley, Jared, (2021)
-
Understanding the impact of relationship disruptions
Schmitz, Christian, (2020)
- More ...
-
The effect of review writing on learning engagement in channel partner relationship management
Aguirre, Elizabeth, (2018)
-
Satornino, Cinthia B., (2023)
-
Beuningen, Jacqueline van, (2009)
- More ...