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Innovating the product innovation process to enable co‐creation
Roberts, Deborah. L.
;
Palmer, Roger
;
Hughes, Mathew
- In:
R&D Management
52
(
2021
)
3
,
pp. 484-497
Persistent link: https://www.econbiz.de/10012636730
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Industrial marketing management digital media optimization for B2B marketing
Krings, Werner
;
Palmer, Roger
;
Inversini, Alessandro
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 174-186
Persistent link: https://www.econbiz.de/10012501945
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