Yim, Sean; Bae, Young Han; Lim, Hyunwoo; Kwon, JaeHwan - In: European Journal of Marketing 53 (2019) 7, pp. 1333-1354
Purpose: The authors use signaling theory in proposing a conceptual framework that simultaneously incorporates both the mediating effects of corporate reputation (CR) and the moderating effects of marketing capability (MC) into the corporate social responsibility (CSR)–corporate financial...