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Clement, Michel
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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Fernsehen im Zeitalter von networked personal Video Recordern
Clement, Michel
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
56
(
2004
)
8
,
pp. 760-779
Persistent link: https://www.econbiz.de/10002468620
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2
The impact of pre- and post-launch publicity and advertising on new product sales
Burmester, Alexa B.
;
Becker, Jan U.
;
Heerde, Harald J. van
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 408-417
Persistent link: https://www.econbiz.de/10011428886
Saved in:
3
Accepting or fighting unlicensed usage : can firms reduce unlicensed usage by optimizing their timing and pricing strategies?
Burmester, Alexa B.
;
Eggers, Felix
;
Clement, Michel
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 343-356
Persistent link: https://www.econbiz.de/10011527106
Saved in:
4
What drives the market popularity of celebrities? : a longitudinal analysis of consumer interest in film stars
Mathys, Juliane
;
Burmester, Alexa B.
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 428-448
Persistent link: https://www.econbiz.de/10011527120
Saved in:
5
Healthy donor effect and satisfaction with health : the role of selection effects related to blood donation behavior
Shehu, Edlira
;
Hofmann, Annette
;
Clement, Michel
; …
- In:
The European journal of health economics : HEPAC ; …
16
(
2015
)
7
,
pp. 733-745
Persistent link: https://www.econbiz.de/10011482974
Saved in:
6
Effects of likeability dynamics on consumers' intention to share online video advertisements
Shehu, Edlira
;
Bijmolt, Tammo H. A.
;
Clement, Michel
- In:
Journal of interactive marketing : a quarterly …
35
(
2016
),
pp. 27-43
Persistent link: https://www.econbiz.de/10011537934
Saved in:
7
The risk of programmatic advertising : effects of website quality on advertising effectiveness
Shehu, Edlira
;
Abou Nabout, Nadia
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 663-677
Persistent link: https://www.econbiz.de/10012939494
Saved in:
8
The brand personality of nonprofit organizations and the influence of monetary incentives
Sheshu, Edlira
;
Becker, Jan U.
;
Langmaack, Ann-Christian
; …
- In:
Journal of business ethics : JOBE
138
(
2016
)
3
,
pp. 589-600
Persistent link: https://www.econbiz.de/10011585617
Saved in:
9
Start-ups, incumbents, and the effects of takeover competition
Becker, Jan U.
;
Clement, Michel
;
Nöth, Markus
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5925-5933
Persistent link: https://www.econbiz.de/10011597557
Saved in:
10
Shipping fee schedules and return behavior
Lepthien, Anke
;
Clement, Michel
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10012059956
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