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"I support your team, support me in turn!" : the driving role of consumers' affiliation with the sponsored entity in explaining behavioral effects of sport sponsorship leveraging a...

Herrmann, Jean-Luc; Kacha, Mathieu; Derbaix, Christian - In: Journal of business research : JBR 69 (2016) 2, pp. 604-612

Persistent link: https://www.econbiz.de/10011436011

Perception sans conscience de stimuli supraliminaux : revue critique et proposition d'un modèle intégrateur

Derbaix, Christian; Herrmann, Jean-Luc; Kacha, Mathieu - In: Recherche et applications en marketing 29 (2014) 2, pp. 60-78

Persistent link: https://www.econbiz.de/10011474792

"Statistiquement significatif"? : respectons l’incertitude de l’effet testé

Bultez, Alain; Derbaix, Christian; Herrmann, Jean-Luc - In: Recherche et applications en marketing : RAM 37 (2022) 1, pp. 87-112

Persistent link: https://www.econbiz.de/10012822290

Place de I'offre dans la construction d'une identité stigmatisée : Ie cas des personnes en situation de handicap moteur

Nau, Jean-Philippe; Derbaix, Christian; Thevenot, Géraldine - In: Recherche et applications en marketing 31 (2016) 4, pp. 50-69

Persistent link: https://www.econbiz.de/10011666957

Intergenerational transmissions and sharing of musical taste practices

Derbaix, Christian; Derbaix, Maud - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 17/18, pp. 1600-1623

Persistent link: https://www.econbiz.de/10012178652

Implicit sponsorship effects for a prominent brand

Herrmann, Jean-Luc; Corneille, Olivier; Derbaix, Christian - In: European Journal of Marketing 48 (2014) 3/4, pp. 785-804

Purpose – This research seeks to examine the influence of sponsorship on spectators' consideration sets by investigating, in a naturalistic setting, whether sport sponsorship adds a prominent brand to spectators' consideration sets, with and without the explicit memory that the brand is a...

Persistent link: https://www.econbiz.de/10014724457

Affective reactions to consumption situations: A pilot investigation

Derbaix, Christian; Pham, Michel T. - In: Journal of Economic Psychology 12 (1991) 2, pp. 325-355

Persistent link: https://www.econbiz.de/10005108639

Inducing word-of-mouth by eliciting surprise - a pilot investigation

Derbaix, Christian; Vanhamme, Joelle - In: Journal of Economic Psychology 24 (2003) 1, pp. 99-116

Persistent link: https://www.econbiz.de/10005388550

Introduction to the special issue on marketing communications and consumer behavior (selected papers from the 2001 La Londe seminar)

Derbaix, Christian; Kahle, Lynn R.; Merunka, Dwight; … - In: Journal of Business Research 57 (2004) 6, pp. 633-634

Persistent link: https://www.econbiz.de/10005465956

Drivers of the experience value of mobile money transfer service : Senegaleseuser perspectives

Fall, Ndeye Astou Manel; Diop-Sall, Fatou; Poncin, Ingrid - In: Journal of Services Marketing 35 (2021) 7, pp. 901-917

Purpose: Digital service innovations have enabled service market access, transforming Africa. This paper aims to investigate individual and contextual drivers of experience value of mobile money transfer (MMT) service during post-adoption given impacts of individual/cultural characteristics in...

Persistent link: https://www.econbiz.de/10012641262