This study concentrates on the opportunities of developing email marketing performance based on testing the design of an email newsletter. Drawing from existing literature, the paper presents a model for testing email newsletter design. The model consists of email marketing response process,...

Information technology in its various forms is one key component in the effort to increase efficiency in the transport industry. Electronic data interchange (EDI), especially, in its various forms, promises to be one of the key techniques in mastering the growing volume of information. Considers...

Purpose – The aim of this paper is to compare the railway and internet revolutions. What do they have in common and what is different between them, considering the 150‐year time difference in their occurrence? As time passes, can internet developers learn something from the railway industry?...