Towards improved performance : a model for testing email newsletter design
Mari Hartemo (Turku School of Economics, University of Turku, Turku, Finland), Reima Suomi (Information System Institute, University of Turku, Turku, Finland), Ulla Hakala (University of Turku, Turku, Finland)
| Year of publication: |
July-September 2016
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|---|---|
| Authors: | Hartemo, Mari ; Suomi, Reima ; Hakala, Ulla |
| Published in: |
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 14.2016, 3, p. 1-16
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| Subject: | Clickstream Data | Email Design | Email Marketing | Interactive Marketing | Multivariate Testing | E-Mail | E-mail | Marktforschung | Market research | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/JECO.2016070101 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011584145