Abdur Razzaque, Mohammed; Nosheen Chaudhry, Sadia - In: Journal of Islamic Marketing 4 (2013) 2, pp. 198-217
intends to examine the effect of product information/labelling on the decision making of different categories of Muslim … – The research reports that food and personal hygiene products, generally viewed as low‐involvement products in the non …‐Muslim cultures, are actually high involvement products to religious Muslims. Religious commitment appears to be an antecedent to …