Purpose: Extant research has demonstrated that marketing channel control can produce both positive and negative effects. This paper aims to use meta-analysis to understand potential sources of those heterogeneous effects. This research also identifies areas in need of future research to help...

Purpose: This research aims to represent an initial exploration of how partitioned pricing influences consumers’ purchase decisions of new versus used products from the theoretical perspectives of prospect theory and gain/loss decision frames. Design/methodology/approach: Four experiments to...

This paper outlines bilateral strategic position as a framework from which to assess MNC-host country relations. Strategic position is implicated as a determinant of host country policy and MNC strategy. A case description of the Norwegian oil industry is offered to illustrate the interaction of...