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A content analysis of corporate blogs to identify communications strategies, objectives and dimensions of credibility
Colton, Deborah A.; Poploski, Sharon P. - In: Journal of promotion management : innovations in … 25 (2019) 4, pp. 609-630
Persistent link: https://www.econbiz.de/10012179048
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A mixed methods examination of how people assess the credibility of sources used by public relations practitioners
O'Neil, Julie; Eisenmann, Marianne; Holman, Maggie - In: Journal of promotion management : innovations in … 26 (2020) 1, pp. 75-96
Persistent link: https://www.econbiz.de/10012179103
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Responsible Communication : Wie Sie von PR und CSR-Kommunikation zu echtem Verantwortungsmanagement kommen
Faber-Wiener, Gabriele - 2013
Kommunikation ist ein Spiegel der Haltung. Unternehmen und Institutionen, die Nachhaltigkeit und Verantwortung in ihrem Wertekatalog verankert haben, müssen sich bewusst sein, dass diese proklamierten Werte in Zeiten von Finanzkrise, wachsender Vernetzung, Wertewandel und einer kritischen...
Persistent link: https://www.econbiz.de/10014016902
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Toward a relational theory of employee engagement : understanding authenticity, transparency, and employee behaviors
Jiang, Hua; Shen, Hongmei - In: International journal of business communication : IJBC … 60 (2023) 3, pp. 948-975
Persistent link: https://www.econbiz.de/10014291696
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Monetary policy in the media
Berger, Helge; Ehrmann, Michael; Fratzscher, Marcel - 2011
Persistent link: https://www.econbiz.de/10008859079
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Impression management motivations, strategies and disclosure credibility of corporate narratives
Rahman, Sheehan - In: Journal of management research 4 (2012) 3, pp. 1-14
Persistent link: https://www.econbiz.de/10009727432
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Online credibility and digital ethos : evaluating computer-mediated communication
Folk, Moe (contributor); Apostel, Shawn (contributor) - 2013
digital culture and online credibility"--Provided by publisher. … / Natasha Dwyer -- Online credibility and information labor: infrastructure reverberating through ethos / Nathan Johnson … and the Wikipedia project / Ryan McGrady -- Credibility in web search engines / Dirk Lewandowski -- The special case of …
Persistent link: https://www.econbiz.de/10011727629
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Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema; Sheinin, Daniel A. - In: International journal of internet marketing and … 14 (2020) 2, pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
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Serving the purpose? : communicating self-serving CSR motives to increase credibility
Zebregs, Anya; Moratis, Lars - In: CSR 2.0 and the new era of corporate citizenship, (pp. 187-208). 2017
Persistent link: https://www.econbiz.de/10011632985