Rod, Michel; Ashill, Nicholas J.; Carruthers, Janet - In: International Journal of Pharmaceutical and Healthcare … 1 (2007) 2, pp. 174-189
Purpose – A key objective of the 5th Annual Pharmaceutical Congress “Marketing ROI for Pharma” conference was to illustrate how in the midst of a very turbulent environment, and with higher demand for pharmaceutical marketers to deliver bigger profits from increasingly smaller promotional...