With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape. The author illustrates the volatile nature of the relationship between the two types of brands as they compete and...

Awareness and Demand of Malaysian Consumers towards Halal Logistics of Meat Products: Issues and Opportunities for Transport and Logistics Industry -- Halal Supply Chain and Halal Logistic of Cold Chain Model in Milk Industry: Evidence from Milk Cooperative in Indonesia -- Knowledge Management...

Do environmental regulations harm international competitiveness? In answer to this question, this book focuses on the impact of regulatory policies on competitiveness and employment at the firm level. It investigates the trade-off between environmental regulations and competitiveness across...

Lebensmittelskandale bedrohen nicht nur die Gesundheit des Verbrauchers, sondern verursachen oft auch enorme Verluste bei den Produzenten. Zusätzlich zu Initiativen von Firmen und Wirtschaftszweigen versuchen Regierungen, den Verbraucherschutz durch Produktstandards und Qualitätskontrollen zu...