Shafia, Mohammad Ali; Mahdavi Mazdeh, Mohammad; Vahedi, … - In: Industrial Management & Data Systems 111 (2011) 7, pp. 1105-1135
Purpose – This paper aims to provide a framework for evaluating the impact of implementing customer relationship management (CRM) based on the balanced scorecard (BSC). The outcomes illustrate the gaps between the present conditions of CRM implementation in a specific organization, which leads...