Trends and patterns in digital marketing research : bibliometric analysis
Year of publication: |
2022
|
---|---|
Authors: | Ghorbani, Zahra ; Kargaran, Sanaz ; Saberi, Ali ; Haghighinasab, Manijeh ; Jamali, Mahboobeh ; Nader Ale Ebrahim |
Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 10.2022, 2, p. 158-172
|
Subject: | Bibliometric | Digital marketing | Electronic commerce marketing | Search engine marketing | VoSviewer | Online-Marketing | Internet marketing | Bibliometrie | Bibliometrics | Electronic Commerce | E-commerce | Marktforschung | Market research | Suchmaschine | Search engine |
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