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Contents: Preface -- 1. Media economics research: a history of the field / Alan B. Albarran -- 2. Advancing media economics research through theory / Marianne Barrett and Chun Shao -- 3. Research traditions in media economics / Amy Jo Coffey -- 4. Global digital networks and global media...
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Abstract AbstractDer Band greift den Medienwandel aus ökonomischer, politischer und journalistischer Perspektive der letzten zwei Jahre auf. Dazu werden ausgewählte Beiträge aus Netzveröffentlichungen herangezogen. Die Leser erhalten somit einen redaktionell gefilterten, kompakten Überblick...
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"This book seeks to re-define the role of the media in relaying information about current events within a modern context, determining what constitutes the proper presentation of a media event's importance given the ubiquity of media consumption"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011728453
Cutting through the confusion around the nature and implications of digitalization, this book explores the rise of the new digital networks, how they affect traditional infrastructure, and how they will eventually need to be regulated. The authors examine how digitalization affects...
Persistent link: https://www.econbiz.de/10013174891
This book analyzes various digital transformation processes in journalism and news media. By investigating how these processes stimulate innovation, the authors identify new business and communication models, as well as digital strategies for a new environment of global information flows. The...
Persistent link: https://www.econbiz.de/10012398246
Grundlagen -- Die produktorientierte Perspektive -- Die ressourcenorientierte Perspektive -- Die kaufmännische Perspektive -- Die managementorientierte Perspektive -- Fallbeispiele -- Literatur- Abkürzungs- und Stichwortverzeichnis.
Persistent link: https://www.econbiz.de/10014018310
This book explores models and concepts of trust in a digitized world. Trust is a core concept that comes into play in multiple social and economic relations of our modern life. The book provides insights into the current state of research while presenting the viewpoints of a variety of...
Persistent link: https://www.econbiz.de/10014018847
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