Showing 1 - 10 of 1,228
This paper examines how professional athletes can optimize commercial revenues from endorsement and sponsorship agreements throughout their careers. We use athlete brand management, defined as the balancing of brand building and brand selling activities, to understand the dynamics of commercial...
Persistent link: https://www.econbiz.de/10011416561
The purpose of this paper is to understand and explain why some professional sports organizations outsource their sponsorship-related activities to sports marketing agencies whereas others purposely retain these activities in-house. The paper applies the Resource-Based View (RBV) and Transaction...
Persistent link: https://www.econbiz.de/10011416563
Das duale Prozessmodell dynamischer Fähigkeiten von Schreyögg und Kliesch-Eberl (2007) ist eine interessante Alternative zu Routine- oder Integrationsmodellen dynamischer Fähigkeiten. Das Modell bietet bislang jedoch nur eine funktionalistisch eingeschränkte Interpretation politischer...
Persistent link: https://www.econbiz.de/10009721755
What makes a decision strategic? When is strategy most important? This paper studies the structure and value of strategy (in its everyday sense), starting from a (functional) definition of strategy as ‘the smallest set of (core) choices to optimally guide the other choices.' This definition...
Persistent link: https://www.econbiz.de/10010259464
We investigate whether managers “hide” bad news by announcing earnings during periods of low attention, or by providing less forewarning of an upcoming earnings announcement. Our findings are consistent with managers reporting bad news after market hours, on busy days, and with less advance...
Persistent link: https://www.econbiz.de/10010486483
Durch Marken- und Produktpiraterie entstehen grosse volks- und betriebswirtschaftliche Schaeden. Da die Moeglichkeiten des gewerblichen Rechtsschutzes zu deren Bekaempfung alleine nicht ausreichen, bestehen unternehmerische Schutzsysteme aus Buendeln an juristischen, betriebswirtschaftlichen,...
Persistent link: https://www.econbiz.de/10010888407
This study of 122 executives in Canadian small businesses examined the extent to which managerial cultural intelligence was a contributing factor to the organizational effectiveness of small businesses. We found that the cultural intelligence of small business managers engaged in international...
Persistent link: https://www.econbiz.de/10008597122
Das duale Prozessmodell dynamischer Fähigkeiten von Schreyögg und Kliesch-Eberl (2007) ist eine interessante Alternative zu Routine- oder Integrationsmodellen dynamischer Fähigkeiten. Das Modell bietet bislang jedoch nur eine funktionalistisch eingeschränkte Interpretation politischer...
Persistent link: https://www.econbiz.de/10010607367
Serendipity plays an important role in science and technology development. This article investigates serendipity as a potential mechanism of change in management areas such as technology management, strategy and organization. The mechanism will be described and conditions that support or hinder...
Persistent link: https://www.econbiz.de/10004976916
Building on Hinings and Greenwood’s (1988) concept for the explanation of strategic change processes, this paper examines the organizational transformations in the internationalization process of Deutsche Treuhand-Gesellschaft. We identify three archetypes of the international organization of...
Persistent link: https://www.econbiz.de/10004976917