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The effects of spokes-characte...
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Consumer emotional intelligence and its effects on responses to transgressions
Ahn, Hongmin
;
Sung, Yongjun
;
Drumwright, Minette E.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 223-233
Persistent link: https://www.econbiz.de/10011486471
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2
The effect of gender stereotypes on artificial intelligence recommendations
Ahn, Jungyong
;
Kim, Jungwon
;
Sung, Yongjun
- In:
Journal of business research : JBR
141
(
2022
),
pp. 50-59
Persistent link: https://www.econbiz.de/10013168034
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3
AI-powered recommendations : the roles of perceived similarity and psychological distance on persuasion
Ahn, Jungyong
;
Kim, Jungwon
;
Sung, Yongjun
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1366-1384
Persistent link: https://www.econbiz.de/10012802312
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4
CEOs' self-disclosure on Instagram and consumer-brand relationships : the moderating effect of relationship norms
Kim, Taeyeon
;
Sung, Yongjun
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 897-921
Persistent link: https://www.econbiz.de/10012623906
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5
Shaping corporate character through symmetrical communication : the effects on employee-organization relationships
Men, Linjuan Rita
;
Sung, Yongjun
- In:
International journal of business communication : IJBC …
59
(
2022
)
3
,
pp. 427-449
Persistent link: https://www.econbiz.de/10013256549
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6
When verbal metaphors become more persuasive : the interplay between goal orientation of ad claims and metaphor
Ahn, Hongmin
;
Yim, Mark Yi-Cheon
;
Sung, Yongjun
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 541-562
Persistent link: https://www.econbiz.de/10013209368
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7
What makes materialistic consumers more ethical? : self-benefit vs. other-benefit appeals
Ryoo, Yuhosua
;
Sung, Yongjun
;
Chechelnytska, Inna
- In:
Journal of business research : JBR
110
(
2020
),
pp. 173-183
Persistent link: https://www.econbiz.de/10012237836
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8
The effects of sensory fit on consumer evaluations of co-branding
Ahn, Jungyong
;
Kim, Ahyeon
;
Sung, Yongjun
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 486-503
Persistent link: https://www.econbiz.de/10012260230
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9
I hope to protect myself from the threat : the impact of self-threat on prevention-versus promotion-focused hope
Choi, Tae Rang
;
Choi, Jung Hwa
;
Sung, Yongjun
- In:
Journal of business research : JBR
99
(
2019
),
pp. 481-489
Persistent link: https://www.econbiz.de/10012023697
Saved in:
10
#Me and brands : understanding brand-selfie posters on social media
Sung, Yongjun
;
Kim, Eunice
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10011859192
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