Consumer emotional intelligence and its effects on responses to transgressions
Hongmin Ahn, Yongjun Sung, Minette E. Drumwright
| Year of publication: |
June 2016
|
|---|---|
| Authors: | Ahn, Hongmin ; Sung, Yongjun ; Drumwright, Minette E. |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 27.2016, 2, p. 223-233
|
| Subject: | Consumer emotional intelligence | Transgression | Consumer-brand relationship | Exit-voice theory | Perceived Intention | Emotion | Intelligenz | Intelligence | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-014-9342-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011486471