Narrow search
Showing 1 - 10 of 65
Cover Image
Reconsidering our focus on innovation : what are the effects of innovation on well-being?
Griffith, David A. - In: Italian journal of marketing : ITJM 2021 (2021) 3, pp. 159-163
Persistent link: https://www.econbiz.de/10012662238
Cover Image
Looking back to move forward : a review of the evolution of research in international marketing channels
Hoppner, Jessica J.; Griffith, David A. - In: Journal of retailing 91 (2015) 4, pp. 610-626
Persistent link: https://www.econbiz.de/10011422443
Cover Image
New product creativity : understanding contract specificity in new product introductions
Dean, Tereza; Griffith, David A.; Calantone, Roger J. - In: Journal of marketing 80 (2016) 2, pp. 39-58
Persistent link: https://www.econbiz.de/10011458669
Cover Image
The effects of behavioral, cognitive, and decisional control in co-production service experiences
Esmark, Carol L.; Noble, Stephanie M.; Bell, John E.; … - In: Marketing letters : a journal of research in marketing 27 (2016) 3, pp. 423-436
Persistent link: https://www.econbiz.de/10011537258
Cover Image
The use of social media and the prevalence of depression : a multi-country examination of value co-creation and consumer well-being
Griffith, David A.; Lee, Hannah S.; Yalcinkaya, Goksel - In: International marketing review 39 (2022) 1, pp. 1-31
Persistent link: https://www.econbiz.de/10013169622
Cover Image
Navigating the demands of increasing customer participation through firm and individual job resources
Hoppner, Jessica J.; Mills, Paul; Griffith, David A. - In: Industrial marketing management : the international … 97 (2021), pp. 173-182
Persistent link: https://www.econbiz.de/10013206317
Cover Image
Building and leveraging competence exploitation and exploration for firm new product success
Griffith, David A.; Dean, Tereza; Yalcinkaya, Goksel - In: Industrial marketing management : the international … 97 (2021), pp. 233-244
Persistent link: https://www.econbiz.de/10013206321
Cover Image
Choices and consequences : recommendations for an improved understanding of cultural distance in international marketing research
Griffith, David A.; Dean, Tereza; Hoppner, Jessica J. - In: Journal of international marketing 29 (2021) 3, pp. 23-42
Persistent link: https://www.econbiz.de/10012608047
Cover Image
The moderating effects of economic and strategic relationship value in tolerating active and passive opportunism
Seggie, Steven H.; Griffith, David A. - In: Journal of business research : JBR 128 (2021), pp. 233-244
Persistent link: https://www.econbiz.de/10012494510
Cover Image
Effects of contract ambiguity in interorganizational governance
Zheng, Xu; Griffith, David A.; Ge, Ling; Benoliel, Uri - In: Journal of marketing 84 (2020) 4, pp. 147-167
Persistent link: https://www.econbiz.de/10012231658