Looking back to move forward : a review of the evolution of research in international marketing channels
Jessica J. Hoppner, David A. Griffith
| Year of publication: |
2015
|
|---|---|
| Authors: | Hoppner, Jessica J. ; Griffith, David A. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 91.2015, 4, p. 610-626
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| Subject: | Review | International marketing channels | Political economy framework | Periodization | Managing international channel relationships | Vertriebsweg | Distribution channel | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2015.04.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011422443