Gupta, Anchal; Gomathi S. - In: International Journal of Sociotechnology and Knowledge … 9 (2017) 1, pp. 42-52
present applications of gamification and their role in enhancing engagement and motivation of the users. … with the purpose of enhancing, employee engagement. Game mechanics and dynamics are able to positively influence human … as customer oriented applications of building brand loyalty, enhancing customer satisfaction and engagement. This …