The assumption that research findings provide the basis for spin-off projects at universities has been found up to now in literature and the practice. Supported by the theory of knowledge, the empirical study presented here shows that this idea is too limited. Only 45 % of spin-offs use...

A significant potential of information, knowledge, and experience is present at universities and research institutes. In view of growing competitive and innovation pressures, companies aim to increasingly use these resources. However, the transfer of knowledge between business and science is...

Einer leistungsfähigen Kosten- und Leistungsrechnung kommt zentrale Bedeutung als Führungsinstrument für das Management zu. Dazu tritt die Anwendung entscheidungsorientierter Methoden und Instumente, damit aus Kostendaten Managementinformationen werden. Das Werk ist für Studium und Praxis...

Entrepreneurial marketing (EM), i.e. the interface of the two research fields of entrepreneurship and marketing, is a scholarly concept that is receiving increasing interest. In our article, we attempt to address definitional issues, theoretical foundations, historical milestones and new,...

Entrepreneurial marketing (EM), i.e. the interface of the two research fields of entrepreneurship and marketing, is a scholarly concept that is receiving increasing interest. In our article, we attempt to address definitional issues, theoretical foundations, historical milestones and new,...