Entrepreneurial marketing and the role of information : evidence from young service ventures
Reinhard Schulte; Fabian Eggers
Year of publication: |
2010
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Authors: | Schulte, Reinhard ; Eggers, Fabian |
Published in: |
International journal of entrepreneurship and innovation management. - Milton Keynes : Inderscience Enterpr, ISSN 1368-275X, ZDB-ID 2054331-1. - Vol. 11.2010, 1, p. 56-74
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Subject: | Entrepreneurship | Entrepreneurship approach | Marketing | Kommunikation | Communication | Dienstleistungssektor | Service industry | Unternehmensgründung | Business start-up | Prinzipal-Agent-Theorie | Agency theory |
Description of contents: | Description [fox.leuphana.de] |
Saved in:
Online Resource
Extent: | 19 S graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1504/IJEIM.2010.029768 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003919074