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Influence of a company's social initiatives on the consumer attitude towards it : results of experimental research

Pawlak, Marek; Zasuwa, Grzegorz - In: Contemporary economics 5 (2011) 2, pp. 80-89

the consumer attitude towards it. The afore-mentioned aim has been achieved by presenting the results of experimental … company does not lead to a more favourable consumer attitude towards it. The results obtained show that when undertaking a … social programme, which is not consistent with the company's actions to date, the attitude towards it can even become worse …

Persistent link: https://www.econbiz.de/10009244087

Regulating Damage Clauses in (Labor) Contracts

Muehlheusser, Gerd - In: Journal of Institutional and Theoretical Economics (JITE) 163 (2007) 4, pp. 531-551

This paper analyzes the role of damage clauses in labor contracts, using a model in which a worker may want to terminate his current employment relationship and work for another firm. It is shown that the initial parties to a contract have an incentive to stipulate excessive damage clauses,...

Persistent link: https://www.econbiz.de/10005823342

Analisi del comportamento del consumatore di acqua minerale in Sicilia

Caniglia, Elena; Foti, Vera Teresa; Timpanaro, Giuseppe - In: ECONOMIA AGRO-ALIMENTARE 14 (2012) 2, pp. 153-180

The high consumption of mineral water is part of that intense evolutionary process which has in the last few years seen increased demand for agri-food products, under the influence of social, demographic and economic phenomena. In particular, these developments are reflected in the user who...

Persistent link: https://www.econbiz.de/10010598892

Shopping Cost and Brand Exploration in Online Grocery

Pozzi, Andrea - In: American Economic Journal: Microeconomics 4 (2012) 3, pp. 96-120

This paper compares consumers' brand exploration when shopping online versus in a brick-and-mortar store. I use a new scanner dataset to compare the behavior of households shopping online and in-store at the same chain, for identical items and prices. I find that brand exploration is more...

Persistent link: https://www.econbiz.de/10010599052

Marketing Management in Geographically Remote Industrial Clusters:Implications for Business-to-Consumer Marketing

Tesar, George; Bodin, Jan - World Scientific Publishing Co. Pte. Ltd.

This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political ambitions. The practice of...

Persistent link: https://www.econbiz.de/10011156343

The History of Marketing Science

Winer, Russell S (contributor); Neslin, Scott A (contributor) - World Scientific Publishing Co. Pte. Ltd.

The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, <i>The History of Marketing Science</i> is a timely review of the...

Persistent link: https://www.econbiz.de/10011156359

Quantitative Modelling in Marketing and Management

Moutinho, Luiz (contributor); Huarng, Kun-Huang (contributor) - World Scientific Publishing Co. Pte. Ltd.

The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the...

Persistent link: https://www.econbiz.de/10011156387

Stochastic Models of Buyer Behavior

Fader, Peter S.; Hardie, Bruce G. S.; Sen, Subrata - In: The History of Marketing Science

The following sections are included:IntroductionBirthDeathResurrection?AcknowledgmentsReferences

Persistent link: https://www.econbiz.de/10011206353

Sales Promotions

Ailawadi, Kusum L.; Gupta, Sunil - In: The History of Marketing Science

The following sections are included:IntroductionImmediate market responseLonger-term market response to promotionsRetailer response to trade promotionsPromotion planning, optimization, and targetingDirections for future researchReferences

Persistent link: https://www.econbiz.de/10011206414

Innovation Diffusion

Muller, Eitan - In: The History of Marketing Science

The following sections are included:IntroductionThe evolution of innovation diffusion researchWhat is next?References

Persistent link: https://www.econbiz.de/10011206471

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