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Impact of Facebook marketing on Lebanese athletes' decision-making process
Daou, Lindos; Sarkis, Nada; Nader, Youssef - In: International journal of sport management and marketing … 18 (2018) 5, pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
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Choosing among alternative brands : revisiting the way involvement drives consumer selectivity
Konstantoulaki, Kleopatra; Kokkinaki, Flora; … - In: Review of marketing science 19 (2021) 1, pp. 75-100
Persistent link: https://www.econbiz.de/10012656905
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Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia; Wellbrock, Christian M. - In: Journal of media business studies 19 (2022) 1, pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
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A moderating role of halal brand awareness to purchase decision making
Rachmawati, Erny; Suliyanto; Suroso, Agus - In: Journal of Islamic marketing 13 (2022) 2, pp. 542-563
Persistent link: https://www.econbiz.de/10012797468
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From mix-and-match to head-to-toe : how brand combinations affect observer trust
Engeler, Isabelle; Barasz, Kate - In: Journal of consumer research : JCR ; an … 48 (2021) 4, pp. 562-585
Persistent link: https://www.econbiz.de/10012799012
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Strategic customer engagement marketing : a decision making framework
Alvarez-Milán, Agarzelim; Felix, Reto; Rauschnabel, … - In: Journal of business research : JBR 92 (2018), pp. 61-70
Persistent link: https://www.econbiz.de/10011925267
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How consumers resolve conflict over branded products : evidence from mouse cursor trajectories
Fisher, Geoffrey; Woolley, Kaitlin - In: Journal of marketing research 61 (2024) 1, pp. 165-184
Persistent link: https://www.econbiz.de/10014584181
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Analysis of brand visibility on smartphone images with three-stage model using eye-tracking and EEG : a decision-making study in neuromarketing
Aslan, Ramazan; Özbeyaz, Abdurrahman - In: Middle East journal of management : MEJM 9 (2022) 4, pp. 417-434
Persistent link: https://www.econbiz.de/10013350892
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Brand Presence in Decision-Making Involving Decoys
Kubalová, Radka; Klepek, Martin - In: Market : review for marketing theory and practice 34 (2022) 1, pp. 9-24
Persistent link: https://www.econbiz.de/10013335995
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The impact of brand familiarity, perceived trust and attitude on investors' decision-making in Islamic stock market
Maizaitulaidawati Md Husin; Aziz, Shahab; Bhatti, Tariq - In: Journal of Islamic marketing 14 (2023) 8, pp. 2009-2026
Persistent link: https://www.econbiz.de/10014314969