Purpose – Market orientation (MO) is at the center of the marketing discipline and has been the focus of one of the longest and richest research efforts in the field. This paper aims to study the development of the MO research area and changes in its nature, and the implications these have for...

Purpose – Managers often face a number of dilemmas with respect to their stakeholders: Who are the most salient ones? How many should they target? How to allocate attention/efforts among them? Based on stakeholders and market orientation research this paper aims to address these dilemmas....

Store names are perhaps the most visible aspect of the store entity, and are one of the main features used by consumers to specify and identify a store. Also, store names are often used as clues for consumers' store choice decisions. It is, therefore, not surprising that store names are a most...

Changes in both content and structure of consumers′ perceptions of an organised tour over its duration are investigated. Participants in 15 organised tours evaluated various attributes describing the tour at its beginning and at its conclusion. A comparison of the factor structure underlying...

Looks at a study of issues involved in the introduction of the supermarket into a developing country — Israel. Discusses how urban consumers food shopping patterns have been affected, and reveals many respondents, despite easy accessibility to the supermarket, continue to buy some of their...