Should top management get involved in market information collection efforts?
Year of publication: |
2011
|
---|---|
Authors: | Harmancioglu, Nukhet ; Grinstein, Amir ; Goldman, Arieh |
Published in: |
GfK marketing intelligence review : Marketingforschung für die Praxis. - Nürnberg : GfK, ISSN 1865-5866, ZDB-ID 2498727-X. - Vol. 3.2011, 2, p. 44-49
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Marktforschung | Market research | Gruppenentscheidung | Group decision-making | Führungskräfte | Managers |
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