The authors study the takeoff of 16 new products across 31 countries (430 categories) to analyze how and why takeoff varies across products and countries. They test the effect of 12 hypothesized drivers of takeoff using a parametric hazard model. The authors find that the average time to takeoff...

Zusammenfassung Die Lebenszyklusanalyse wird bereits seit einigen Jahren als Methode im Rahmen der strategischen Marketinganalyse diskutiert. Sie findet sowohl in der Theorie als auch in der Praxis breite Anwendung. Häufig konzentriert sich dieses Modell auf Produkte, d. h. auf die Verbreitung...

This paper employs a real options approach to analyze optimal investment decisions. When investment projects have the characteristics of irreversibility, uncertainty and the option to wait or exit, the traditional net present value (NPV) method would underestimate the value of investment, since...

Many economists and policy analysts seem to believe that loyalty-rewarding pricing schemes, like frequent flyer programs, tend to reinforce firms' market power and hence are detrimental to consumer welfare. The existing academic literature has supported this view to some extent. In contrast, we...