Repeat registrations of a running event : applying customer base analysis
Year of publication: |
2020
|
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Authors: | Finnegan, Carol A. ; Aicher, Thomas J. ; Block, Robert A. |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 29.2020, 2, p. 94-108
|
Subject: | customer lifetime value | consumer behavior | event loyalty | repeat purchases | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value |
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