Purpose – The purpose of this paper is to report on a full‐scale testing of the role of marketing and its relevance in small and medium sized enterprises (SMEs). The objective is to present the results of a rigorous assessment of a new model of marketing in SMEs. Design/methodology/approach...

Purpose – To provide a systemic view of competitive advantage in small‐ and medium‐sized enterprises (SMEs). Gaining a competitive advantage involves a process that evolves over time and which considers the role of three factors: the entrepreneur, the firm's resources and capabilities and...

This paper provides an account of a questionnaire-based study of small and medium-sized enterprises (SMEs) and their responses to the current requirements of environmental best practice. The study was based within South Yorkshire.We aim to explore the current relationship between SMEs and the...

This paper presents a new model of the role and relevance of marketing in small- and medium-sized enterprises (SMEs). The model was developed to explain the apparent mismatch between the need for marketing activities to sustain and grow these companies in a competitive business environment (i.e....

Supported Employment Enterprises (SEEs) are a unique sector of small and medium-sized enterprises that provide meaningful, gainful employment, training and development opportunities for people with a disability. SEEs are run specifically to provide employment but are also commercial enterprises...

This paper presents a new model of the role and relevance of marketing in small‐ and medium‐sized enterprises (SMEs). The model was developed to explain the apparent mismatch between the need for marketing activities to sustain and grow these companies in a competitive business environment...

Supported employment enterprises (SEEs) are commercial enterprises that provide meaningful, gainful employment, training and development opportunities for people with a disability. Hence, SEEs are run specifically to provide employment. SEEs, with the exception of Remploy, represent a unique...

Supported Employment Enterprises (SEEs) are a unique sector of small and medium‐sized enterprises that provide meaningful, gainful employment, training and development opportunities for people with a disability. SEEs are run specifically to provide employment but are also commercial...

This paper is an attempt to consider the research methods used in taxation history, which is an area that has attracted increased academic interest in recent years. The paper looks at the various routes that may provide an entry into studying taxation generally and at the inherently...

Multidimensional scaling and cluster analysis techniques are commonly employed for the analysis of consumer perceptions of products. However, within the past 10‐15 years, a growing volume of research has shown that the processes underlying similarities judgements of stimuli are incompatible...