Considers some of the processes of futures marketing particularly as practiced by one company, Corning Inc. Discusses … company culture and two methods of marketing nonexistent products. Concludes that a company that markets new types of products …

Chapter 1 Overview of agribusiness managerial and marketing advancements -- Chapter 2 Family farming systems of angola … agribusiness, including strategic, managerial, marketing, technological and geo-socio-political forces. Volume I explores the … strategic, managerial and marketing aspects of contemporary agribusiness, and descriptively and prescriptively investigates the …

determinants of innovation in marketing, first among the agribusiness sector and other sectors of the economy, and then comparing … differences in the determinants of marketing innovation between agribusiness and other economic sectors. Also, there are …Purpose The purpose of this article is to analyse the characteristics and determinants of marketing innovation in …