Players in a game are "in equilibrium" if they are rational, and accurately predict other players' strategies. In many experiments, however, players are not in equilibrium. An alternative is "cognitive hierarchy" (CH) theory, where each player assumes that his strategy is the most sophisticated....

The complexity of managing a category assortment has grown tremendously in recent years due to the increased product turnover and proliferation rates in most categories. It is an increasingly difficult task for managers to find an effective assortment due to uncertain consumer preferences and...

This chapter describes a very general approach to learning in games: experience-weighted attraction (EWA) learning. This approach strives to explain, for every choice in an experiment, how that choice arose from players' previous behavior and experience, using a general model which can be...

This chapter reviews recent experimental data testing game theory and behavioral models that have been inspired to explain those data. The models fall into four groups: in cognitive hierarchy or level-k models, the assumption of equilibrium is relaxed by assuming agents have beliefs about other...

This chapter reviews recent experimental data testing game theory and behavioral models that have been inspired to explain those data. The models fall into four groups: in cognitive hierarchy or level- k models, the assumption of equilibrium is relaxed by assuming agents have beliefs about other...