Purpose – To investigate how business‐to‐business (B2B) firms view the opportunities and threats of the internet and … determine which firms are most likely to gain from the internet. Design/methodology/approach – A nation‐wide survey of marketing …, sales and MIS managers in B2B firms provides the data necessary to explore the impact of the internet. Findings – Managers …

Purpose – At the core of an international marketing strategy is the internet firm's goal of building and sustaining a … and customer relationship management (CRM) play in developing a profitable, sustainable competitive advantage for internet … strategy and internet marketing and develops a framework to provide firms with insights into how they can gain the competitive …

challenge of harnessing enterprise resource planning (ERP) and internet technologies to enhance performance and improve …. Originality/value – While the internet has facilitated a shift towards dynamic communication and improved integration, the …

contributing to the explosive growth within this industry by utilizing the internet and all its capabilities to support its …