The authors consider a single consumer buying a stream of goods from different sellers over time. The true value of each seller's product is initially unknown. Additional information is obtained by experimentation. For exogenous prices, this is a multiarmed bandit problem. The innovation here is...

We analyze the diffusion of a new product of uncertain value in a duopolistic market. Both sides of the market, buyers and sellers, learn the true value of the new product from experiments with it. Buyers have heterogeneous preferences over the products and sellers compete in prices. The pricing...