A not uncommon situation in industrial marketing is for an outside supplier to find itself competing against an in …-house supplier. Knowing how to compete against an in-house supplier is of importance because industrial marketing firms typically … opportunity when competing against an in-house supplier. Alternative marketing strategies are also suggested. …

development professionals. Both reflect on the emergence of new products management as a profession--a field with its own … improvement measurements, and the overall relationship between the management of new initiatives and the ongoing work of the …

on the Foster’s Lager “I Believe” integrated marketing communications (IMC) campaign launched in 2000 and the use of …

In an attempt to understand the marketing and managerial implications for the success or failure of an e … may be considered relevant to an e-business. These are; management factors, entrepreneur factors, product/service factors …, marketing factors, market factors, financial factors, and Web site design and efficiency factors. …

strategischer Erfolgsfaktoren zurück. Sodann befassen sich mehrere Abhandlungen mit Bereichen wie Marketing, Kooperation … / Vernetzung / Beziehungspflege sowie Human Ressourcen Management (insbesondere das Mitunternehmertum, dem eine vergleichende …