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This study examines the empirical links between industry structure, strategy, marketing capabilities and performance in Australian export ventures. Data were gathered via a self-administered mail survey directed to the Chief Executive Officer of 1853 export market ventures. The sample came from...
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Purpose – To provide a practical example of how a research diary can be used to aid reflexivity in the research process …. Whilst there have been increasing calls for reflexivity in management research, little has been written about how to “do …” reflexivity in practice. Design/methodology/approach – Qualitative data from the first author's research diary which relate to …
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