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The influence of market orientation, risk taking and innovative performance on new product performance : a case of Gauteng Province in South Africa
Chinomona, Elizabeth - In: African journal of business and economic research : AJBER 18 (2023) 2, pp. 205-231
Persistent link: https://www.econbiz.de/10014567029
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How and when does internal and external social media use for marketing impact B2B SME performance?
Zubielqui, Graciela Corral de; Jones, Janice - In: The journal of business & industrial marketing 38 (2023) 8, pp. 1607-1622
Persistent link: https://www.econbiz.de/10014314175
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The impact of customer involvement on new product development : contingent and substitutive effects
Cui, Anna Shaojie; Wu, Fang - In: The journal of product innovation management : an … 34 (2017) 1, pp. 60-80
Persistent link: https://www.econbiz.de/10011649992
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Acculturative products uniqueness antecedence for successful marketing performance
Sugiyarti, Gita; Ferdinand, Augusty Tae; Nurchayati, Tatiek - In: DLSU business & economics review 28 (2018) 1, pp. 86-96
Persistent link: https://www.econbiz.de/10012263889
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Unfolding market vision quality : understanding its dimensions, drivers, and before-launch performance
Thongpravati, Onnida; Reid, Mike; Dobele, Angela R. - In: Journal of strategic marketing 28 (2020) 2, pp. 123-135
Persistent link: https://www.econbiz.de/10012202798
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Market effects of new product introduction : evidence from the brew-at-home coffee market
Gayle, Philip G.; Lin, Ying - In: Journal of economics & management strategy : JEMS 31 (2022) 3, pp. 525-557
Persistent link: https://www.econbiz.de/10013463301
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Recent large-cap stock outperformance and its impact on US equities
Shapiro, Rob; Zheng, Fangze - In: The journal of investing : JOI 30 (2021) 5, pp. 95-106
Persistent link: https://www.econbiz.de/10012613204
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Enhancing stock market return with new product preannouncements : the role of information quality and innovativeness
Lee, Ruby; Chen, Qimei; Hartmann, Nathaniel N. - In: The journal of product innovation management : an … 33 (2016) 4, pp. 455-471
Persistent link: https://www.econbiz.de/10011599109
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When do the stock market returns to new product preannouncements predict product performance? : empirical evidence from the U.S. automotive industry
Talay, M. Berk; Akdeniz, M. Billur; Kirca, Ahmet H. - In: Journal of the Academy of Marketing Science 45 (2017) 4, pp. 513-533
Persistent link: https://www.econbiz.de/10011737461
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Information Risk and Long-Run Performance of Initial Public Offerings
Ecker, Frank (contributor) - 2009
Frank Ecker examines the performance of U.S. initial public offerings (IPOs) from 1980 to 2002. He links positive and negative abnormal returns to the deviation of the realized information risk from the expected information risk. The author proposes effective measures for a long-term profitable...
Persistent link: https://www.econbiz.de/10013521127