The impact of customer involvement on new product development : contingent and substitutive effects
Year of publication: |
January 2017
|
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Authors: | Cui, Anna Shaojie ; Wu, Fang |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 34.2017, 1, p. 60-80
|
Subject: | Produktentwicklung | New product development | Kundenintegration | Customer integration | Performance-Messung | Performance measurement | Industrie | Manufacturing industries | USA | United States |
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