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An empirical analysis of consumers’ attitudes toward pharmacies’ advertising
Moser, H. R.; Freeman, Gordon L.; Loudon, David L.; … - In: Health marketing quarterly 35 (2018) 2, pp. 100-119
Persistent link: https://www.econbiz.de/10011979328
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An empirical analysis of ethical and professional issues in physicians' advertising : a comparative cross-sectional study
Moser, H. R.; Stevens, Robert E.; Loudon, David - In: Health marketing quarterly 33 (2016) 3, pp. 255-273
Persistent link: https://www.econbiz.de/10011584756
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Campus Recruiting: What the Recruiters Are Looking For
Turner, Martha R.; Tang, Thomas Li-Ping; Moser, H. Ronald - In: Journal of Marketing for Higher Education 7 (1997) 4, pp. 35-48
<title>ABSTRACT</title> This article reviews findings from a survey of 111 campus recruiters concerning their perceptions and practices of campus recruiting activities. The results show that campus recruiters seem to agree that the interview is the most important method for their selection practices; verbal...
Persistent link: https://www.econbiz.de/10010972925